Sales and Marketing Fundamentals Certificate

When you complete this certificate you will have developed powerful skills and techniques to compete more effectively, even with a limited budget. You will discover how to turn prospects into buyers, how to think strategically about sales and marketing, how to build an online brand identity, and more!

Before you know it, you will have the skills and knowledge you need to develop a winning sales and marketing plan for your own business.

Requirements

Complete any four courses in this program to receive your certificate.

Self-guided options are also available for this certificate; however, if you take the instructor-moderated and self-guided version of the same course, it will not apply to your certificate.

Instructor-moderated courses

Effective Selling*

Marketing Your Business on the Internet

Professional Sales Skills

Small Business Marketing on a Shoestring

* Please note: This course is not eligible to be used for more than one certificate. It can be used for either the Customer Service Certificate or the Sales and Marketing Fundamentals Certificate, but not both.

Self-guided courses

These courses are for learners who prefer to learn at their own pace and are comfortable with self-guidance. You will gain access to all course material, quizzes, and the final exam once your enrolment has been confirmed.

Effective Selling*

Marketing Your Business on the Internet

Professional Sales Skills

Small Business Marketing on a Shoestring

All courses must be taken through WatSPEED at the University of Waterloo in order to be eligible for the certificate from WatSPEED.

Instructor-moderated courses: Each course is six weeks long, followed by a two-week period to complete the final exam (online, open book) and you are not required to be online at any specific time. Lessons are released on Wednesdays and Fridays of each week. For planning purposes, we suggest setting aside two hours per lesson as a starting point.

Self-guided courses: Start and work through courses at anytime and receive three months to complete your course requirements. You will receive access to all course material, including quizzes and the final exam, once your enrolment is confirmed. For planning purposes, most tutorials can be completed in a few hours.

To register, click the course you'd like to take and select a start date. Instructions on how to access your course will be emailed to you immediately after registration. It is best practice to enrol for no more than two courses with the same start date to achieve the highest learning outcome.

Get your certificate from WatSPEED at the University of Waterloo

Within four weeks of successful completion of this program's requirements, a certificate of completion from WatSPEED will be available in your student portal.